Date of Award

Spring 4-16-2025

Document Type

Research Paper

Department

Whittier Scholars Program

First Advisor

Kristen Smirnov

Abstract

To summarize this senior project, you can look at it from two perspectives. One being- a sports fan interested in fan engagement, or someone more interested in social media marketing. This paper shows how both work together to improve one another just the same. As the NFL transitioned from traditional marketing to a dynamic, real-time digital strategy, social media emerged as a powerful tool to reach diverse audiences and foster deeper connections with fans. By leveraging platforms, the NFL has not only expanded its global digital footprint but also redefined its presence in the entertainment industry. This report analyzes the evolution, structure, and strategies behind the NFL's social media efforts and how ultimately it has been the key driver for the NFL's continued dominance and relevance with fans and media.

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