Date of Award

2009

Document Type

Research Paper

First Advisor

George DaRoza

Second Advisor

Jenny Herrick

Abstract

It is undeniable that fashion and culture are interrelated. Through an investigation and analysis of Hip-hop fashion ad culture in Los Angeles I am studying the ways in which cultural ideals, identities, resources and such play a role in the creation and production of fashion. Hip-hop is an American sub-culture that began and has been changing in the last thirty years. In exploring the foundations and evolution of Hip-hop I am looking at gender roles, race and ethnic associations, and social ideals and issues representative of Hip-hop culture; and how fashion serves as a visual dialogue of such examples. I am doing this primarily through visual analysis and interpretation through the artistic process, creating a body of work that is reflective of these ideas. The theoretical backbone of this project is further supported through a written component.

Comments

WSP Major: Fashion and Culture, with a minor in Art

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