Date of Award
2014
Document Type
Research Paper
First Advisor
Michelle Chihara
Abstract
This project details the categorization of writers and how racial authenticity has become a guiding force in publishers’ marketing decisions. This research paper examines how racial authenticity is problematic as it oversimplifies and perpetuates stereotypes while reducing the number of writers to a few Representative” voices.
Recommended Citation
Gaeta, A. (2014). Publishing Latino Culture: Marketing Race in the American Publishing Industry. Retrieved from https://poetcommons.whittier.edu/scholars/257
Included in
Business Administration, Management, and Operations Commons, English Language and Literature Commons, Sociology Commons
Comments
WSP Major: Latin American Culture and Language/English Language and Literature