Date of Award

5-1-1989

Document Type

Research Paper

Department

Whittier Scholars Program

First Advisor

Scott Alden

Abstract

This project is a proposal for an advertising brochure of Whittier Uptown Village. This proposal includes several resources of urban development, provides the history and current image of Uptown Whittier along with assessment of its economic, state, competition, and market. Also attached is its revitalization objectives, publications’ goals, concept application, publication recommendations, cost estimate and overall logistics for reality of this project. This project also includes an essay titled The ups and downs of a joint project: The brochure for Uptown Whittier and accompanying proposal” written by Vanessa Mills and another essay written by Bonnie Fleck titled Senior Project Experimental Paper. Both papers detail the trials and tribulations of a joint WSP project as well as their experiences, lessons and overall outcome.

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