Date of Award

5-1-1990

Document Type

Research Paper

First Advisor

Casey Finan

Abstract

The overriding goals of every admissions department in every college and university is to attract and recruit the students that are best suited for that school. Every school must define for itself certain things, such as: the characteristics of the most desirable student for that school, what the school has to offer that student, and how the department will project that to the prospective student. Every admissions department must keep in mind at all times that its ultimate goal is to attract students that fit its school and to encourage those students to attend. Communication is vital to achieving this goal. In the case of this paper, effectiveness and productivity are reflected in how closely the ideal student and the typical student match. This paper will look at some of the major aspects of communication in admissions departments of colleges. What is the structure of the departments of each of the school studied? Is it the most effective one for that department? How does it operate in reality? Do these goals help or hinder the attainment of the ultimate goal? What is each school’s “ideal student”? What is the “typical student” for each school? What were each school’s new ideas? Where did each school’s new ideas come from? How are the departments perceived by others? Is that perception accurate? Why or why not? All of these questions deal with facets of communication that will describe successful or unsuccessful departments.

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