Date of Award

2017

Document Type

Research Paper

First Advisor

Robert B. Marks

Abstract

This study looks at the effects of international marketing on movies and the localizing of films to appeal to the audience of specific cultures. The ‘bending’ of cultures aspects in film for the sake of clarity, appeal, or artistic liberty (particularly in translation) is what I analyzed in this paper. This paper will include the ways in which foreign aspects are rationalized and I will look at two specific cases. These cases include the two Japanese films, "Howls Moving Castle” and “A Letter to Momo". These movies are looked at in terms of their distinctly Japanese characteristics which are present in movies that are then introduced into the American media in more familiar ways than the original versions. This study draws from numerous types of sources such as history, religion, marketing, literature, etcetera.

Comments

WSP Major: East Asian Studies

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